We are the pioneer of the concept of ‘Men’s Beauty’ in India.We started beauty services for men way back in 1988. Everyone is aware that the word beauty is not used for men, but to pass on our message to the common man we used this word, ‘Beauty’ deliberately! And we are proud, that today, a board saying ‘Men’s Beauty Parlour’ is found even in the remotest places in India. But we are entrepreneurs in our own set of mind. So rather than just starting a chin of salons to earn more, we have introduced newer and newer concepts to the society from time to time.